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Penny Power Limited
Penny Power's ambition is for all businesses and individuals to have digital skills.
This vision started in 1998 when Penny founded online networking community Ecademy. Its sole purpose was to serve the growing needs of entrepreneurs. Today it is one of the longest-standing online networking sites and offers a voice to over 620,000 SME’s in 200 countries.
Since then, Penny has become involved in many start-ups and digital initiatives which resulted in her authoring a Manifesto for Digital Business Britain.
The manifesto pledged her commitment to easing the barriers held within businesses towards the effective execution and exploitation of Social Media. The solutions included Frontier, a Digital Coaching company for business executives and Digital Youth Academy (DYA), which introduces innovative Born Digital Youths to inspiring businesses.
Through supporting small business, Penny has seen the benefit of 1-2-1 and peer-to-peer mentoring and was thrilled to be asked to be an Ambassador for the Get Mentoring Campaign driven by the team at the Business, Innovation and Skills Department. Penny now sits on a number of advisory boards which include BIS, Surrey Connects, NACUE, The Gazelle Group and she works globally with the UK Trade & Investment to promote UK excellence internationally.
A note from Penny...(read more)
The Latest from Penny's Blog...
I share the above information purely to indicate the level of engagement I have had with SMEs on this subject and the passion I have for digital and social tools and how they make a difference to business owners, leaders, youths and society.
In March 2011, I launched my Manifesto for Digital Business Britain and set out to gain a solution to the need for greater exploitation of the Digital World by small businesses.
Since March 2011, I have researched through extensive meetings with Born Digital Youths, mature business owners, Government and Industry plus I executed a Study of Small Businesses, all this to find a sustainable, long term solution that can be applied now.
I am now presenting my White Paper on my research, working with Fast Future Research. In this paper I present a powerful solution, solving not only the issue of Small Business Growth through Social Media implementation, taking them Global and ‘social’, but also harnesses the power of our Born Digital Youths solving part of the unemployment issue within Youths that is spreading through the world. I believe small businesses can do their part in this growing problem and also gain through business growth and innovation by doing so.
Earlier this year we launched the Digital Youth Academy and began our pilot with two Colleges and a training provider to quality check and test our materials, the apprentices and their employers to ensure that we are ready to go nationally with this initiative.
